Closing the loop

My first real job was in the public relations department at a company called LensCrafters and their corporate headquarters in Cincinnati, Ohio. Technically I was an intern there for 6 months, but my mentor there, Susan Knobler, didn’t treat me like an intern. She trusted me with all sorts of responsibilities and projects. I did … More Closing the loop

Parle G Packaging

At the end of last year, my then 4th standard Garbology students wrote to Parle G to request they rethink their packaging for their biscuits and candies. You can see a sampling of the letters here. They never received a reply, so at the end of the summer holiday I wrote to ParleG on its … More Parle G Packaging

Designing for the Dump

When the folks at WasteLess first introduced me to the world of trash, I picked up a book they recommended called Cradle to Cradle: Remaking the Way we Make Things by William McDonough and Michael Braungart. The book was quite an eye opener and I was especially amazed by all the revolutionary changes being put into place … More Designing for the Dump