#DontLetHerGo

There is a new effort to raise awareness about littering and waste in India and below is the Bollywood production of a television ad to promote it:

What’s interesting about this ad is the use of religion and culture as a means to push people to change their behaviour. There is quite a bit of evidence to suggest that this is a much better strategy in India than any other logical or rational appeal. It may be putting fear into people that the goddess Lakshmi will no longer grace their homes if they are unclean–inside or outside their homes, makes no difference–but at this point I’m ready to go with fear as a vehicle if it can help. In any case, it’s a well crafted ad!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s